10 Non-Obvious Things about Scaling SaaS

10 Non-Obvious Things about Scaling SaaS

David Kellogg

Master SaaS growth with ten non-obvious insights into ARR, CAC, and LTV.

This is a longer speech but well worth looking at. The presentation covers the intricacies of SaaS metrics and how they're essential for running a successful SaaS company. It explains the importance of focusing on ARR, and the complexities involved in metrics like CAC and LTV.

The speaker, Dave Kellogg, CEO of Host Analytics, also discusses the 'leaky bucket' concept for SaaS companies and the need for accurate financial representation to attract VCs and drive company growth.

The session is designed to provoke thought and encourage a deeper understanding of non-obvious aspects crucial to scaling a SaaS business.

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