Marketing & Sales - Access the ultimate curated resources list for SaaS founders and filter by business area

Assessment of Potential Revenue Models

Select and evaluate SaaS revenue models and pricing effectively.

Market Sizing Template

The quick and dirty template for market sizing

PLG or not to PLG

Learn when implementing PLG is the right strategy

A TAM Masterclass

Insightful TAM guide for startup growth and investment.

How to Make Customers Feel Like You’ve Read Their Minds

How language-market-git is important to boost conversion

Maths to Set Up a Sales Team

Master sales team math with advice from David Sacks

The $10M ARR Challenge

Master scaling to 10M ARR with SaaStr's expert advice.

Pricing and packaging Logic

A data driven approach to revamp your pricing and packaging

Review Your Website in Seconds

Defining Your Startup: Product, Use, and Company Insights.

How to Create A Presentation

Template to master the art of impactful presentations.

Scaling from 1 to 10m in ARR

Discover ARR scaling secrets from Bessemer Venture Partners' Atlas.

Avoiding PoC death trap

Refine SaaS PoCs with Tony Saigh's insights in this article.

Niche Pursuits

The Essential Bootstrap Guide for growing your SaaS Startups

SaaS, No Code, and AI

Unlock SaaS success secrets with Simon Høiberg's expert insights.

Increase the adopton of SaaS

Strategies for SaaS product activation, support networks, and reducing churn.

The SaaS Business Metrics

David Skok's insights on crucial SaaS metrics and growth strategies.

On Startups

Valuable startup insights with a marketing spin from HubSpot's co-founder.

Growthsupply

Growth Supply helps you learn how to build a movement, not a business.

Hacking Growth

How Today's Fastest-Growing Companies Drive Breakout Success

The 48 Types of VP Sales

The article outlines key considerations for choosing the right VP of Sales for SaaS companies.

From Impossible to Inevitable

How SaaS and Other Hyper-Growth Companies Create Predictable Revenue

Purple Cow

Transform Your Business by Being Remarkable.

The Mom Test

Learn if your business is a good idea when everyone is lying.

Zero to One

A book by the venture capitalist Peter Thiel

Disrupt

Think the Unthinkable to Spark Transformation in Your Business

Value Proposition Design

How to Create Products and Services Customers Want

Balderton Sales Playbook

How to build a sales team, how to internationalise, sales compensation

Building Sales Machines

Guide for CEOs: How to build a SaaS sales machine

The Greatest Sales Deck I’ve Ever Seen

Andy Raskin guide how to craft a great sales deck

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