Measure What Matters

Measure What Matters

John Doerr

How Google, Bono, and the Gates Foundation Rock the World with OKRs


Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs" is a business management book written by venture capitalist John Doerr. Published in 2018, the book introduces the concept of Objectives and Key Results (OKRs), a goal-setting framework that has been adopted by some of the world's most successful companies, including Google and Intel.

The OKR system encourages organizations to set ambitious goals with measurable results. Objectives are what an organization wants to achieve—these should be significant, action-oriented, and inspiring. Key Results, on the other hand, are how those top-priority goals will be attained. They are specific, time-bound, aggressive yet realistic, and measurable.

Doerr presents numerous case studies from diverse organizations that have implemented OKRs to show how this system can be adapted to different contexts and sectors. These examples demonstrate how OKRs can drive focus, alignment, and engagement within an organization.

The book is divided into two parts. The first part focuses on the basics of the OKR system, including its origin and fundamental principles. The second part looks at the OKR's 'superpowers', which include focus and commit to priorities, align and connect for teamwork, track for accountability, and stretch for amazing."Measure What Matters" serves as a comprehensive guide to understanding and implementing the OKR methodology. It demonstrates how OKRs can help organizations, teams, and individuals align their efforts, track progress, and ultimately achieve their most important goals.

Three Key Learnings:

  1. The Power of OKRs: Objectives and Key Results (OKRs) is a powerful framework for setting, tracking, and achieving goals. By setting clear, measurable objectives and aligning these with actionable key results, organizations can drive focus, alignment, and engagement.
  2. Focus and Commitment to Priorities: One of the critical benefits of using OKRs is the focus and commitment it brings to an organization's priorities. By identifying clear objectives, teams can focus their efforts on what truly matters, committing to a set of key results that move the organization toward its goals.
  3. Alignment and Accountability: OKRs can help align individual, team, and organizational goals, fostering better teamwork and collaboration. Furthermore, because OKRs are measurable, they enhance accountability, allowing organizations to track progress and adjust efforts as necessary to ensure goals are met.

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