PLG or not to PLG
Identify scenarios where B2B companies should delay PLG to focus on other crucial business areas for better foundational growth.
Everyone wants Product Leg Growth (PLG) but sometimes this is the best startegy.
Elena Verna discusses when B2B companies should delay Product-Led Growth (PLG) to focus on other business aspects. She outlines four scenarios: unpredictable sales/marketing motions, customers unable to self-activate the product, the need for communicated product value, and industries where enterprise buyers hold decision-making power.
Elena emphasizes that PLG requires a solid understanding of product-market interactions, self-serviceable activation, and clear value realization by customers. In sectors with dominant enterprise buyers, she suggests targeting end-users with simpler use cases and leveraging freemium models to grow organically within organizations.
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