Pricing and packaging Logic
Learn from Personio's experience in overhauling SaaS product packaging with a data-driven method, emphasizing value metrics and flexibility.
This article details Personio's transition from guess-based pricing to a structured, data-driven approach. It discusses the challenges of the initial pricing strategy, like lack of plan differentiation and flexibility, and how over 80% of customers were in one plan.
The new approach involves carefully chosen value metrics, plans (hierarchical or segment-tailored), and add-ons to create a balanced, customer-centric package.
This method aims to make pricing fair and understandable, supporting specific market strategies such as land-and-expand, and is particularly useful for SaaS companies looking to refine their packaging and pricing strategies.
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