Pricing and packaging Logic

Pricing and packaging Logic

Learn from Personio's experience in overhauling SaaS product packaging with a data-driven method, emphasizing value metrics and flexibility.

This article details Personio's transition from guess-based pricing to a structured, data-driven approach. It discusses the challenges of the initial pricing strategy, like lack of plan differentiation and flexibility, and how over 80% of customers were in one plan.

The new approach involves carefully chosen value metrics, plans (hierarchical or segment-tailored), and add-ons to create a balanced, customer-centric package.

This method aims to make pricing fair and understandable, supporting specific market strategies such as land-and-expand, and is particularly useful for SaaS companies looking to refine their packaging and pricing strategies.

Visit site

Subscribe to our weekly newsletter and receive the resources SaaS founders find most valuable

Hero image for saas tools