The Never Ending Road To Product Market Fit

Learn the key differences between the traction and growth phases of a SaaS company. the post emphasizes the importance of recognizing which stage a company is in to focus on appropriate goals, metrics, channels, and team structures.

Brian argues that product/market fit isn't a single point but a series of checkpoints of increasing difficulty and clarity. Four product-market fit checkpoints are outlined, including surveys like NPS, engagement data, retention curves, and the 'Trifecta' of non-trivial growth, retention, and meaningful usage.

Learn when the best moment is to transition from traction to growth, highlighting that this process is continuous as markets evolve.